065 The Museum's Evolution As Seen Through a Camera Lens

A rare glimpse of the administrative archive at the Tel Aviv Museum, which stores thousands of photographs that document the Museum’s evolution since its founding in the 1930’s and up to the present day. In the past 90 years, the Museum has been relocated three times in different parts of the city, with each move reinventing its character and its role in society.

The Museum is intertwined with the history of the first Hebrew city, and was established in order to serve as a cultural keystone that would shape the first modern city in the Land of Israel. The tour will use the photographs in the archive to present the history of the Museum, and by way of it the history of the city starting in the 1930’s. The Museum was initially situated in the home of Meir Dizengoff, Tel Aviv’s first mayor, who donated his house on Rothschild Boulevard for the purpose of opening a museum. Afterwards, in the 1950’s, the Museum moved to its first own building – the Helena Rubinstein Pavilion (now the Eyal Ofer Pavilion). The current campus was built in the 1970’s, and the new Herta and Paul Amir Building was added to it in 2011. Designed by the American architect Prof. Preston Scott Cohen, it also houses the archive.

The tour will be led by Reut Gantz, the director of the Tel Aviv Museum of Art Archive.

Participants should arrive 10 minutes before the start time in order to receive the audio guide.